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Package Design - Dale's Pale Ale


Illustrator, Photoshop


Design, Photography


Graphic Design

This project is a redesign of the Dale's Pale Ale beer package. The design of the can is inspired by the interior design of Dale's Pale Ale's off-line taprooms. The iron sheet walls full of colorful label stickers directly inspired the geometric shapes on the can. The design aim to convey the crowd, fun, and exciting atmosphere of the taprooms. 

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