top of page
Package Design - Dale's Pale Ale
Tool
Illustrator, Photoshop
ROLES
Design, Photography
Genre
Graphic Design
This project is a redesign of the Dale's Pale Ale beer package. The design of the can is inspired by the interior design of Dale's Pale Ale's off-line taprooms. The iron sheet walls full of colorful label stickers directly inspired the geometric shapes on the can. The design aim to convey the crowd, fun, and exciting atmosphere of the taprooms.
bottom of page